Overview & Product Selection
True Leaf Market is a well‑established online retailer based in Salt Lake City, Utah, offering a wide array of seeds and growing supplies since 1974, including vegetable, herb, flower, microgreens, wheatgrass, sprouting kits, and more .
The site caters to both home gardeners and commercial users, with options ranging from small home‑garden packets to bulk orders in the hundreds or thousands of seeds .
Seed Quality & Germination
Many users praise the germination quality—especially for microgreens, sprouts, and herb varieties. A long-time gardener commented:
“I have nothing but praise for TrueLeaf. Have had no issues and the product has been high quality so far.”
However, others have reported inconsistent germination in specific seed types or batches, especially watermelons and sunflowers:
“… poor quality seeds … I feel like I have wasted an entire growing season” .
An experienced user warned of mislabeled seed varieties, causing planting failures when watermelon seeds did not match the labeled type .
Overall, performance seems variety-dependent: sprouting seeds and microgreens perform strongly, while some vegetable seeds show mixed results depending on batch or cultivar.
Ordering Experience & Website Usability
The True Leaf Market website is intuitive: users can shop by seed category, life stage, variety (heirloom, organic vs hybrid), or specific applications like sprouting or microgreens .
Adding to cart, checking out, and account management is streamlined. Loyalty rewards points are earned on purchases and usable for discounts later. A 30‑day satisfaction guarantee covers orders .
Stock issues are occasionally noted: customers have reported that out-of-stock items were allowed into the cart, delaying or splitting shipments .
Shipping & Fulfillment
True Leaf typically processes and ships most orders within one business day, with many going out the same day, depending on order volume and time placed .
Shipping policy offers:
- Free standard shipping on orders over $75 (lower 48 US states)
- Flat rates for smaller orders (e.g., USPS First Class or Standard Ground)
- Options to expedite at checkout .
Users generally praise fulfillment: a customer on Yelp wrote:
“Had a hiccup but they TOTALLY MADE IT RIGHT! Great customer service!!” .
Pricing, Discounts & Loyalty
True Leaf offers competitive pricing, often lower than many competitors in the seed market .
Bulk seed discounts apply, especially for microgreens and sprouting mixes. The loyalty program awards points for returns and referrals. Occasional coupons (e.g. 10% off, free shipping events) further enhance value .
Some gardeners note filler or lower value for hybrid seeds versus heirloom seeds, but overall pricing remains solid for the selection offered.
Customer Service & Support
True Leaf Market is BBB-accredited with an A+ rating . They provide phone and email support during business hours and maintain a 30-day satisfaction guarantee, including seed replacements or refunds .
Trustpilot reviews average around 3.4 out of 5, with ~60% five-star and ~40% one-star ratings . Positive reviewers praise fast shipping and accurate germination. Negative feedback often mentions problems with poor germination or unhelpful customer responses:
“STAY AWAY FROM TRUELEAF !!! … they know there is a problem!!!” .
Community feedback (Reddit, forums) indicates proactive refund or credit issuance when customers report germination issues with specific seed batches .
Pros & Cons
Pros
- Vast variety of seeds (heirloom, organic, hybrid, sprouts, microgreens) .
- High-quality germination for specialty seeds (microgreens, sprouts) .
- Fast processing and shipping; free shipping threshold on US orders .
- Transparent return policy and loyalty program with rewards and coupons .
- BBB A+ accreditation ensures trust in business practices .
Cons
- Germination inconsistency reported for certain vegetable seeds or batches (sunflowers, melons) .
- Occasional stock availability errors and order delays .
- Customer service appears mixed—slow or unhelpful in some negative cases .
- Pricing for home gardeners may be higher than local small packs, particularly for bulk sizes.
Ideal Users & Recommendations
True Leaf Market is ideal for:
- Home gardeners seeking a wide variety of seeds—including microgreens, sprouts, herbs, and specialty vegetables.
- Bulk suppliers or small farms needing larger quantities at discounted pricing.
- Users who want a unified source for seeds plus growing kits and indoor gardening tools.
- Shoppers who value fast fulfillment, loyalty rewards, and practical return policies.
For highest success, I recommend:
- Ordering small trial packets before bulk orders.
- Recording seed lot numbers in case of germination issues.
- Reviewing the customer experience for your specific seed type before major purchases.
- Taking advantage of return or credit policies if germination is poor.
Final Verdict
True Leaf Market stands out as a flexible and dependable seed supplier with excellent variety, speedy shipping, and a strong satisfaction guarantee. Its loyalty program and bulk pricing make it attractive to both hobbyists and commercial growers.
But be cautious: performance is seed-variety dependent, and negative reports around germination inconsistency or mislabeled packs suggest taking a measured approach—especially for large orders of certain vegetable seeds.
If you’re starting with microgreens or garden herbs, this is an excellent platform. For more critical crops like melons or heirlooms, consider small test orders or alternate suppliers if consistent germination is essential to your yield.
